Let’s read the interview of our Miss from Estonia:
‘’What does it mean to you to represent Estonia on an international stage?
It means a lot to me because I grew up in this country, received my education here, fell in love, etc. I’m building my business here, and I’m very proud to represent Estonia and make ‘’a name’’ across Europe as a woman from Estonia
-Fitness is clearly a big part of your life. How did you get into it, and what inspires you to stay consistent and motivated?
I was almost always slim, but I never liked gyms. Last year, I decided I want the muscles, so I got a personal trainer—and I was shocked by the results that working out can bring. That’s how I fell in love with discipline. And also the past year, I’ve been growing up my own wellness community and bringing together people from all over the world who strive for a better body and better health.
– You’ve been inspiring other women through your passion and lifestyle. What message do you hope to share with them?
I want women to stop spending money on expensive bags and start investing in their health and inner beauty instead. True beauty always comes from inside, and when you have amazing energy, it’s more powerful than any Birkin bag.
-We heard you once started a small business with home fragrances. Can you tell us more about that experience — is it still active?
I’ve been in business for as long as I remember myself, because I always wanted my own independence and my feminine fulfillment. Having your own business is great, but it’s also incredibly challenging. I closed that business for some reasons, and now I’m developing myself in other project. I’m a partner and leader of the international company JOYOU, which promotes a healthy lifestyle, good habits, and beauty. Right now, this feels much closer to me than the sleepless nights that came with entrepreneurship.
-What did you learn from that entrepreneurial journey?
I’ve learned the most important lesson: money loves the brave people. The quiet and shy ones get later hired to work z
-You’re often seen traveling and living life to the fullest — how do you balance your work, passions, and personal life? What are your favorite destinations, and where do you dream of going next?
My current lifestyle brings me great results, which allows me to travel a lot. All of my most amazing and memorable trips have been to the island of Bali — I go there now to spend my winters. I also love Europe and my little Estonia in the summertime. Next winter i will spend in Maldive Islandi.
-How important is elegance and femininity in your daily life and personal expression?
It means a lot to me because I’m a workaholic by nature. I work hard, achieve my goals, and that always comes from a strong masculine energy. But femininity helps me remember that I’m a woman — it brings balance to my personality.
– You’ve done some beautiful photo shoots — how did you get involved in modeling and collaborations with beauty professionals?
I’m quite well-known in Estonia — I have my own large wellness community, a blog, and people want to work with me. I’m always open to that, and I find it exciting too! It feels like a new experiments and personal challenges. I love discovering how many different sides of me can i achieve.
-How are you preparing for the competition both physically and mentally?
I want to gain this experience and see myself from a different perspective. For now, I’m just preparing myself mentally — maybe this is the beginning of a new chapter in my life!
-What does “beauty” mean to you, beyond appearance?
For me, beauty is about who I am inside — how open I am to the world and to people, and what kind of value I bring. If all of that comes together in a positive way within one person, then to me, they automatically become beautiful.
-If you could showcase one cultural aspect of Estonia to the world, what would it be and why?
First and foremost, it’s the architecture. Next to the medieval old town, we have incredible skyscrapers that take your breath away. And of course, the summer days of the solstice — when the white nights mean the sun barely sets, people stay out all night, searching for ferns and grilling food. I’ve only seen something like this in my own homeland.
– What are your dreams beyond the pageant — in your career or personal growth?
I’m quite well-known in my country. Now it’s time to move forward and conquer Europe. I hope pageant will bring me new people and new opportunities.
– What advice would you give to young women who want to follow in your footsteps?
You mustn’t be afraid of anything and just keep moving forward toward your goal! Sometimes your fears can cost a lot! ‘’
Stay tuned on her news here: www.instagram.com/jana.lumbe/
