Miss Europe Continental was born in 2013 to celebrate female beauty and the culture of the different European nations through the famous made in Italy. The world of Italian fashion is an inspiration for people all over the world, whether they are creators or spectators, and the aim of the Contest is to open the doors of this reality to those who observe it from far away, thus Miss Europe Continental was born and then it opens up to overseas realities. After many locations, today the city of Naples is confirmed as the official venue of the event: for each edition, dozens of Misses travel from their countries to reach the Neapolitan city for the Beauty Olympics.
The shows feature beauty queens, each from a different country in the world, wearing dream dresses and telling their stories to the cameras: at the end of each show only one of the competing candidates gets the title and crown. The winner carries the title for the entire following year and through the organization she takes her first steps in the world of fashion and entertainment, laying the foundations for a concrete career.