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From legacy to glamour: Alice Glam Shop joins Miss Europe Continental 2025

Alice Glam Shop is a young and elegant jewelry brand dedicated to creating timeless pieces for modern women who appreciate beauty, sophistication, and quality at a fair price. Founded with passion and inspired by a rich family legacy in goldsmithing and jewelry design, the brand is committed to spreading joy and empowering women through refined, elegant creations.
Each piece, whether a striking statement item or a harmonious set, is carefully designed to embody elegance, femininity, and timeless charm.
At the heart of Alice Glam Shop is its founder and creative mind, who personally designs and curates many of the pieces, ensuring that every creation reflects the brand’s core values: beauty, joy, and empowerment.

To learn more, we spoke with Alice, the founder of Alice Glam Shop:

  • Alice Glam Shop is a relatively young brand, what inspired you to take the leap and create your own jewelry line?

I was deeply inspired by my grandfather, who was a self-taught goldsmith. We had a very special connection since I was a child. Every day after school, I watched him work with beautiful gemstones and follow his passion. When I got home, he usually was cutting stones over our bathtub, preparing materials for production or highly concentrated on goldsmithing itself. I watched and admired. After he passed away, I felt a strong desire to continue his legacy and bring his love for jewelry into the modern world. Launching Alice Glam Shop was my way of honoring his artistry and keeping his creative spirit alive.

  • What does “glamour” mean to you today, and how do you translate that into your designs?

For me, glamour today is about timeless elegance for elegant women. It’s not about trends but creating jewelry that enhances a woman’s natural feminine beauty and confidence. I translate this into my designs by focusing on harmonious combinations of stones and metals, and by creating complete sets that can be worn together or individually, giving women versatile elegance for every occasion and for years to come.

  • How do you hope women feel when wearing your jewelry? Is there a message you want them to carry with them?

I want women to feel beautiful, joyful, and empowered when wearing Alice Glam Shop pieces. Beyond elegance, my jewelry collection is designed to help women embrace their femininity in a world that often pushes them toward a more masculine energy. By wearing these pieces, I hope women feel confident in their femininity, powerful, and proud of their unique beauty.

  • In your view, what values connect Alice Glam Shop to Miss Europe Continental?

Alice Glam Shop and Miss Europe Continental share values of elegance, empowerment, and self-expression. Both celebrate women’s confidence, individuality, and timeless beauty. Our collaboration reflects a shared vision of giving women a platform to shine, whether through stunning jewelry or stage presence, encouraging them to embrace their true selves and to shine from within.

  • Will we see any exclusive pieces created especially for the finalists or the event?

Yes! This year, as a jewelry sponsor for Miss Europe Continental 2025, I decided to extend my collection with bolder, more statement-making pieces suitable for the stage. These exclusive pieces are part of a limited collection available on my website, www.aliceglamshop.com, designed to make the finalists feel glamorous, confident, and uniquely elegant.

  • As a founder, what has been your proudest moment so far with AliceGlamShop?

There are several moments that make me proud but being invited to sponsor Miss Europe Continental 2025 clearly stands out as a milestone. Equally meaningful are the stories and feedback from women who tell me how much they love the jewelry and how it makes them feel joyful and happy. Every time a customer reaches out to me with their personal stories or to tell me how much they love the jewelry they bought or gifted to a loved one, I feel proud of the brand I created. And of course, I am proud of having had the courage to start Alice Glam Shop and to continue growing it, even through challenging times.

  • What advice would you give to other young women who dream of launching a brand?

My advice is to start now, don’t wait for perfection. Overthinking only robs you of your beauty sleep and precious time to build your own story. Start small if needed, take one step at a time, and allow your brand to evolve naturally. Along the way, you will learn, refine, and reinvent your ideas. Always remember: your brand is an extension of you, so stay true to your vision, values, and passion.

Website: www.aliceglamshop.com

Instagram: @aliceglamshop

 

 

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