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The Quiet Strength of Japanese Elegance: An Interview with Nana Hirabayashi of HINNA cottage

  1. How do you feel about becoming an official team member for such an international tournament?

Nana Hirabayashi:
I am truly honored to have been selected as an official team for such an international tournament.

  1. Can you tell us about your background and what inspired your artistic vision?

Nana Hirabayashi:
My family business, passed down from my grandfather, is the traditional Japanese craft of cloisonné enamelware known as “Shippo.” My grandfather developed the “Hari Yusen” technique and helped spread Shippo art throughout Japan. Growing up in this environment, I was constantly inspired by the beauty, refinement, and expressive artistry of Japan’s traditional crafts.

  1. What kind of woman or spirit do you try to express through your work?

Nana Hirabayashi:
I admire the strength of people who never lose their sense of self — those who are quiet and graceful, yet possess strong manners, integrity, and inner resilience. I believe this kind of “quiet inner strength” is truly beautiful. My work portrays women who remain flexible and resilient, never break under pressure, and continue moving forward with determination.

  1. What message or aesthetic would you like to share with the world through your brand?

Nana Hirabayashi:
Through my brand, I hope to share a sophisticated Japanese aesthetic that harmonizes delicate beauty with contemporary fashion.

  1. What advice would you give to young designers or creators pursuing their dreams?

Nana Hirabayashi:
Treasure the excitement that makes your heart dance, and always stay true to yourself. Never forget the passion for what you love, and cultivate the perseverance to continue working steadily toward your goals.

  1. What does this international experience mean to you personally and professionally?

Nana Hirabayashi:
This opportunity to encounter outstanding designs from around the world will broaden my perspective and values, contributing not only to my development as a designer, but also to my personal growth. I am sincerely grateful for this experience.

Nana Hirabayashi
(HINNA cottage)

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