1. You are on the official team of Fashion Designers of Miss Europe Continental Edition. How does it feel to be part of such a dynamic and established international team?
It is a true honor to join a platform that celebrates the diversity of creativity and cultural expression. At NOUSHELLA, we view fashion not only as an art form but as a meaningful reflection of identity. Being part of an international collective of designers who value narrative, emotion, and individuality makes this experience both enriching and deeply motivating.
2.Tell us about your creativity and passion
a. What do you draw the most inspiration for your creations from?
At NOUSHELLA, we believe every garment is a story drawn from the emotional and psychological landscape of women. The brand was founded by Noush, a psychologist and researcher in feminine archetypes, and this foundation continues to guide the heart of our collections. Alongside Ashena, our co-founder, we craft pieces that explore inner narratives through the lens of symbolic design.
I draw inspiration from many sources including art, architectural elements, nature, and botanical forms. My deepest inspiration comes from the inner world of women. My designs are shaped by an understanding of archetypes, personality types, and the importance of mental health. I see clothing as a medium that bridges outer expression with inner truth, offering clarity and emotional connection.
b. How would you describe the woman you design for?
We design for women who embody a range of identities, emotional energies, and life paths. Each collection is rooted in a feminine archetype, allowing us to create garments that resonate with symbolic and psychological depth. The NOUSHELLA woman dresses with intention. Her clothing becomes an expression of her essence, not a disguise.
3. Tell us about your future plans.
We are expanding NOUSHELLA to include collections of jewelry and design objects that follow the same archetype-centered philosophy. Our vision is to redefine the concept of luxury by integrating psychological awareness and narrative depth into every creation. We believe that true luxury is not only defined by material and craftsmanship but by how it resonates emotionally and mentally with the individual.
4. What advice would you give to an aspiring fashion designer who dreams of pursuing this career?
I am still at the beginning of my journey as a fashion designer, so perhaps I should be listening more than advising. But if I were to share one insight, it would be this: try to create from a place of openness and trust. During the creative process, I aim to approach ideas without fear and often engage in dialogue with my team to shape concepts that feel emotionally real and memorable. For those just starting out, I would say let your work reflect something essential within you. When your design tells a story that feels true, it will always find its place.
5. What do you expect from this experience at Miss Europe Continental?
I see this opportunity as a meaningful exchange. It allows me to present pieces that carry deep emotional intent while learning from designers with diverse cultural perspectives. I hope to contribute to a dialogue around fashion that values authenticity, inner beauty, and expression across all forms.
Take a look at the official page: NOUSHELLA (@noushella.co)
