- How did the idea of founding this brand arise?
Wiild Swimwear was born from personal experience – frustration, really. I had a hard time finding a bikini that truly fit. It was always a compromise: something looked good but didn’t feel right, or it fit well but lacked that spark. I’ve travelled the world and tried on more bikinis than I can count, and one day, I’d simply had enough. That was the moment Wiild was born. I decided to create a collection that celebrated real bodies, real curves, and real confidence.
I started the brand with my brother, and together, we built Wiild with a clear mission: to help women of all shapes and sizes feel strong, sexy, and seen in a bikini. Our focus from the beginning was the fit—because when something fits well, everything else falls into place.
- What is the vision behind the brand and what values do you want to transmit through it?
Wiild Swimwear is more than a brand – it’s a movement for freedom, confidence, and authenticity. Our vision is to redefine what it means to feel good in your own skin. We’re here to challenge the idea that swimwear is only for certain body types or perfect figures. We believe beauty lives in movement, in imperfection, in confidence – and in women owning their story.
Our values are rooted in fit, freedom, sustainability, and self-expression. We design pieces that not only look stunning but feel empowering. When you wear Wiild, you’re not just putting on a bikini – you’re stepping into your power.
- Your brand is part of the Official Sponsors of Miss Europe Continental Edition 12. How does it feel to be involved in such a dynamic and internationally recognized project?
It’s an honor. Miss Europe Continental is a celebration of culture, elegance, and feminine strength – all values we share. Being part of this iconic event means connecting with strong, ambitious women from around the world. It’s not just a sponsorship for us – it’s a way to support and uplift women who are chasing bold dreams and making their mark.
This partnership allows us to show the world what Wiild stands for: boldness, authenticity, and the power of being unapologetically yourself.
- How would you define your product/service in a few words? What is its uniqueness compared to the competition?
Wiild Swimwear is raw, refined, and radically free. Our designs blend minimalist silhouettes with bold energy – crafted to flatter, empower, and endure. What sets us apart is our obsession with fit and the commitment to both style and substance. We don’t believe in “one size fits all” beauty. Every design is shaped to enhance confidence and feel like a second skin through high-quality materials, responsible production, and a genuine connection to the women who wear our pieces. It’s not just about how it looks – it’s about how it makes you feel.
- What are your future goals and developments for the brand?
We’re only getting started. Our vision for Wiild includes global expansion, more inclusive sizing, and new collections that tell deeper stories through design. We’re also exploring new categories that align with our philosophy of effortless confidence and intentional design. Long term, we want to build a brand that women turn to not just for swimwear – but for a feeling of empowerment, wherever they go.
- What advice would you give to emerging fashion brands that dream of international exposure?
Start with your why and stay true to it. Don’t chase trends – create from your truth. Build something that means something to you, and the right people will feel that energy. Prioritize quality over quantity. Be consistent, resilient, and always listen to your community.
And remember: it’s not just about selling a product – it’s about creating a feeling. Focus on impact, and the exposure will follow.
- What are the main objectives that you hope to achieve through this sponsorship?
Our goal is to connect with women who resonate with our message – those who are ready to embrace themselves fully, inside and out. Through this partnership, we want to bring Wiild Swimwear to a wider audience, spark conversations around body confidence, and show the world that true beauty isn’t about fitting in – it’s about standing out.
This is more than exposure for us. It’s a statement of support for every woman stepping into her power.
For more about Wiild Swimwear and to stay updated on their latest news, follow their official Instagram page:
Wiild Swimwear | Danish Bikini Brand (@wiildswimwear)
