As Miss Europe Continental 2025 prepares to celebrate beauty in all its diversity, one name is set to shine both on and off the stage: Vessa. The Swiss-based jewelry brand known for its minimalist elegance and meaningful design joins the event as a Top Sponsor, bringing with it a vision where aesthetics and ethics walk hand in hand.
We spoke with Muki Öney, General Manager of Vessa, to learn more about the story behind the brand, its values, and what makes this partnership with Miss Europe Continental so special. Through his words, we discover a brand that believes jewelry is not just an accessory but a form of identity, memory, and quiet power.
– Can you tell us a bit about Vessa and how the brand was born?
Vessa started with a simple frustration: everything looked the same. So we decided to make jewelry that doesn’t. We began with rough sketches and a stubborn belief that beauty needs meaning. No outside investors. No shortcuts. Just a clear idea—to make pieces that people feel, not just wear.
– How would you describe the style and personality of Vessa jewelry?
Vessa is like a handwritten note in a world full of templates. It’s bold but not loud. Minimal but never boring. Every piece is made to feel personal, like it belongs to someone before it even finds them.
– Why is it important to Vessa to combine beauty with responsibility?
Because it matters. What we wear touches people, the planet, the future. Beauty without conscience feels empty. We want our pieces to carry pride not guilt. That’s why we work with fair suppliers, avoid overproduction, and design for longevity, not landfill.
– What values do Vessa and Miss Europe Continental share, in your opinion?
Confidence without arrogance. Beauty with character. Vessa and Miss Europe Continental both celebrate real, unapologetic presence, the kind that doesn’t beg for attention, but naturally commands it.
– Will there be any exclusive Vessa pieces showcased during the competition or designed specifically for the contestants?
Yes and they’re special! We designed a capsule line inspired by the idea of quiet power. Not flashy, but magnetic. Think symbols of elegance, identity, and inner fire, tailored to the women who’ll wear them on that stage.
– Where do you see Vessa in the next five years?
We don’t dream in numbers. We dream in moments. In five years, we see Vessa in the lives of people who wear their stories, not logos. We see mothers passing down our pieces. Artists collaborating with us. Strangers in different cities recognizing each other by the same necklace. We want a brand that grows not just in reach, but in meaning.
– Are there any exciting collections or international projects coming up?
Yes, we’re currently collaborating with European artists, illustrators, and sculptors to create pieces that feel more like wearable emotion than traditional jewelry. And very soon, we’ll be opening our first Vessa Pop-Up Store in Zurich. A place where you don’t just see the pieces, you feel what they’re about.
“Echo of Her” – delicate power in memory-inspired designs
– What message would you like to send to young designers or entrepreneurs looking to follow your path?
Forget the rules. Start before you’re ready. And don’t chase approval, build something you’d still be proud of if no one clapped. The world doesn’t need more noise. It needs honesty.
Discover more at https://vessa.store/
Follow Vessa on Instagram: @vessaofficial
