In a world where social media have the power to bring a whole world together, using them can boost a model’s portfolio, exposure and ultimately their success.

A solid digital presence has the power to elevate your career and open the door to incredible opportunities. Just take a look at some of the top models; Cara Delevingne, Coco Rocha, and Kate Upton all use the most popular social media networks to chronicle every aspect of their model lives. From their commutes and trendsetting styles to the mysterious backstage world of fashion shows, their social media accounts win the hearts of fans and brands alike.

Social medias, particularly Instagram, allows a client to see another layer of a model; their personality, candid shots with friends, their lifestyle and interests, and what they look like on a day to day basis.  So social media is being used, whether we like it or not, by clients to look up a model before they consider booking that model for a shoot. So in a way, as previously said, Instagram is now an extension of portfolios.